In December 2012 The Hattitude participated in the fashion show of the Chinese Women's Association at the Conrad hotel in Singapore, sponsored partly by the Mexican Ambassador for Singapore and his wife. In May 2013 The Hattitude launched itself as a Swiss company in Basel, Switzerland sponsored by Bulgari, Roche Bobois, Q-bra and Royal Cigar. In October 2014 it participated at the Dream Wedding at the Four Seasons in Florence, Italy, sponsored by Bulgari. In September 2015 The Hattitude was present at the fashion week for accessories in Milan "Pitti Imagine SUPER" as the only Panama hat exhibitor, sponsored by His Excellency the Ambassador of Ecuador in Switzerland. The Hattitude is a small company specialized in the finest weaves for straw hats in the world. It has been greatly supported and endorsed by Embassies and major global firms.